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A HISTORIC CHURCH FOR YOUR NEXT BRAND PHOTOSHOOT?

Introduction

It’s 2021, most of us understand the value of a professional branding photoshoot.  Certainly, it has become the standard, to the point that anything less is almost as detrimental as not having branding at all.  Not only are businesses using professional photoshoots to showcase and give personality and depth to their brands, but individuals are stepping up their photo game when branding themselves.  

As with most marketing efforts, staying relevant with current trends and social realities is everything, when trying to stand out from the crowd.  Let’s have a look at why the Grand Maple Event Centre is the perfect spot for your next branding photoshoot.


What are Branding Photos, and Why Do they Matter?

Brand photography is simply a series of photos that showcase your product, service, or self.  They are not just a visual representation or portrait, but rather are taken to not only show what you are trying to brand, but to give it context and personality.  They create a deeper connection with the person you are trying to reach.  They tell the story you would tell if you could talk to your prospective client.  They convey and nurture emotion far better than simply putting up a picture of “the thing”.  

Location plays a large role in a branding photoshoot.  As with any trend, some cliches have emerged; the poolside, the upscale urban coffee shop or wine bar.  The airport.  The boardroom.  While these images have been effective, the past year has shifted our reality.  Significantly.  And with this come significant opportunity for those seeking to set themselves by exploring authenticity


Authenticity Through Simplicity

While many branding photoshoots seek to portray scenes of sophistication, there is a growing movement towards a more authentic and minimalist existence.  As we move forward in so many ways, we see frequent touch backs to simpler themes that are a reminder of a more authentic version of ourselves.

Of course, there is no better way to connect to a simpler past than by featuring familiar, yet unique environments in your branding.  The Grand Maple Event Centre is a former Presbyterian Church dating back to 1897, the historic building has been meticulously transformed into a strikingly elegant space. The current owners, Bill and Catherine Ma, have lovingly preserved and restored the building’s character-defining elements, craftsmanship, decorative details, stained glass windows and artwork. It is the perfect backdrop for an unforgettable brand photoshoot that will stand the test of time. Furthermore, there is very little scene setup required – it is already authentic, what you’re looking has been here for over a hundred years.


Closing

Branding photos are here to stay and are an excellent way to create a deeper connection to prospective clients.  Seth Godin explained it best when he said “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”  As life in general gets more hectic and less personal, it only makes sense that innovative marketers are looking to the authentic locations for branding inspiration 

In short, there is no better place to build your brand in 2021.  Contact us today to book a tour or for more information about booking your next branding photoshoot at the Grand Maple Event Centre.  

​Bill and Catherine invite you to experience the Grand Maple with a virtual or in-person tour — to arrange a time contact them.


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